This webinar was presented live on Wednesday, October 22, 2025.
Hosted by: Michele Scott, Innova Market Insights
Consumer perceptions can turn ingredients into heroes—or villains—overnight. But “demonization” doesn’t have to mean the end. In this Insider Session, you’ll learn how food and beverage brands can manage the risks, challenges, and opportunities that come when once-popular ingredients fall out of favor.
Get the recording to discover:
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Why certain ingredients suddenly become “bad” in the eyes of consumers
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What the data says about ingredient perceptions (only 36% of consumers actually limit “bad” ingredients!)
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How leading brands are reframing and reformulating to stay ahead of trends



